Redefining the
Smoking Experience.
The next generation of heat-not-burn, from the world's largest tobacco manufacturer. Eight flavours. Three devices. One system built for the modern HNB consumer.
The System
Celare · The Stick
Celare heated tobacco sticks come in eight varieties — from classic tobacco to fruit and menthol, each precisely blended for a defined, repeatable sensory profile.
Explore CelareiRod · The Device
The iRod device heats each Celare stick using circumferential heating technology — surrounding the tobacco evenly, releasing its full flavour without combustion. Three iRod designs, each shaped around a different kind of consumer.
Explore iRodThe architecture
Four principles, one stick.
Circumferential Heating
Heat wraps around the stick evenly. No blade inside. No burn-through. No metallic taste.
Sealed Front Cap
Tobacco is fully enclosed. No loose material. No contamination between sessions.
No Metal Inside the Stick
Pure tobacco experience. No blade residue. Nothing between you and the flavour.
No Cleaning Required
The device is sealed. Use, remove, and use again.
The Stick
Tobacco, refined.
Circumferential heating. No metal inside the stick. A sealed front cap that protects the tobacco. Blends developed by R&D teams within the China Tobacco system — built for today's HNB consumer.
Explore Celare sticks
The Device
Designed for the way you choose.
Three distinct iRod designs — each shaped around different consumer preferences, from approachable and compact to refined and fully featured. Two heating modes: Standard for a long, measured session; Boost for a shorter, more concentrated draw.
Explore iRod devicesLooking to bring Celare to your market?
We are actively seeking distribution partners globally — established operators with local market knowledge and the infrastructure to build a brand, not just distribute a product.